Creating Posts

The PostPilot post composer is designed to help you create engaging content that performs well across all your social media platforms.

Post Composer Overview

The post composer is your central hub for creating content. It features:

• Multi-platform support - Create posts for multiple platforms simultaneously
• Rich text editor - Format your content with bold, italic, links, and more
• Media uploads - Add images, videos, and GIFs to your posts
• Hashtag suggestions - Get AI-powered hashtag recommendations
• Platform-specific optimization - Automatic character count and format adjustments

Creating Your First Post

1. Access the Post Composer

1. Navigate to the Posts section in your dashboard
2. Click Create New Post
3. The post composer will open in a new window

2. Select Your Platforms

Choose which social media platforms you want to publish to:

• Twitter/X - 280 character limit
• LinkedIn - 3,000 character limit
• Instagram - 2,200 character limit
• TikTok - 300 character limit
• Facebook - 63,206 character limit
• Pinterest - 500 character limit
• YouTube - 5,000 character limit
• Mastodon - 500 character limit
• Bluesky - 300 character limit
• Threads - 500 character limit

3. Write Your Content

Use the rich text editor to craft your post:

• Text formatting - Bold, italic, strikethrough
• Links - Add clickable URLs
• Mentions - Tag other users with @username
• Hashtags - Add relevant hashtags with #hashtag

4. Add Media

Upload images, videos, or GIFs to make your posts more engaging:

• Supported formats: JPG, PNG, GIF, MP4, MOV
• File size limits: Varies by platform
• Multiple media: Add up to 10 images per post
• Video length: Up to 60 seconds for most platforms

5. Preview Your Post

Before publishing, preview how your post will look on each platform:

• Character count - See remaining characters for each platform
• Format preview - Visual preview of how the post will appear
• Platform-specific features - See which features are available on each platform

Advanced Features

Hashtag Suggestions

PostPilot's AI analyzes your content and suggests relevant hashtags:

1. Write your post content
2. Click Suggest Hashtags
3. Review the AI-generated suggestions
4. Select the hashtags you want to use
5. Add them to your post

Platform-Specific Optimization

The composer automatically optimizes your content for each platform:

• Character limits - Warns when approaching platform limits
• Format adjustments - Adapts content for platform-specific features
• Best practices - Suggests improvements based on platform algorithms

Draft Management

Save your work and come back to it later:

1. Click Save as Draft to save your progress
2. Access drafts from the Drafts section
3. Continue editing or publish when ready

Best Practices

Content Creation Tips

• Keep it concise - Shorter posts often perform better
• Use visuals - Posts with images get 2.3x more engagement
• Ask questions - Encourage interaction with your audience
• Use hashtags strategically - 1-3 relevant hashtags work best
• Post consistently - Regular posting builds audience engagement

Platform-Specific Tips

Twitter/X:

• Use trending hashtags
• Keep it conversational
• Include a call-to-action

LinkedIn:

• Professional tone
• Share industry insights
• Use relevant business hashtags

Instagram:

• High-quality visuals
• Use Instagram-specific hashtags
• Post during peak hours

TikTok:

• Short, punchy content
• Use trending sounds
• Include relevant hashtags

Troubleshooting

Common Issues

Character limit exceeded:

• Shorten your content
• Remove unnecessary words
• Use abbreviations where appropriate

Media upload failed:

• Check file format and size
• Ensure stable internet connection
• Try uploading one file at a time

Platform connection issues:

• Reconnect your social media accounts
• Check platform status
• Contact support if issues persist

Next Steps

Now that you know how to create posts, explore these related topics:

• Scheduling Posts - Learn about scheduling and automation
• Analytics - Track your post performance
• Team Collaboration - Work with team members

Need Help?

If you encounter any issues while creating posts:

• Check our FAQ for common solutions
• Visit Troubleshooting for detailed guides
• Contact Support for personalized assistance